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Nestlé Japan Targets Younger Consumers with “Nescafé Gold Blend Caffeine Half

Nestlé Japan Targets Younger Consumers with “Nescafé Gold Blend Caffeine Half

by Martner Japan | Mar 16, 2025 | CONSUMER TRENDS AND INSIGHTS, GENERATION MZ

Nestlé Japan is strategically expanding its “Nescafé Gold Blend” product line with the official launch of “Nescafé Gold Blend Caffeine Half,” a coffee product that offers 50% less caffeine. The product, which comes in four variations—jar,...
Bake and brew: Japanese bakery company tackles food waste by upcycling bread crusts into craft beers

Bake and brew: Japanese bakery company tackles food waste by upcycling bread crusts into craft beers

by Martner Japan | Mar 16, 2025 | News from Japan

Sakaeya Bakery, founded in 1923, launched the Better Life with Upcycle brand in 2021 to address food waste. In 2022, it introduced a sustainable craft beer made from bread crusts via an external brewery before establishing its own brewery in 2023. The bakery’s new...

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